Chris Collins has never quite fit in. He sees the world differently and he wrote a unique book filled with life and business lessons, art and uncomfortable truths. He needed a film that matched the weight of what he was building.

We designed scenarios where we could film the honest gut reactions of curious people as they experienced I AM Leader for the first time. We filmed Chris in his element and captured authentic human moments that made the message land.

The ecosystem around the film has generated over $3 million in book sales. The film became the centerpiece of a brand that people wanted to be part of.

A community hospital in the rural Pacific Northwest needed films that could drive donations and connect their community to real patient stories. Not a promo video, but something that people would actually feel.

We spent time with doctors, nurses, patients and families during real moments of care, recovery, and grief. We had natural conversations instead of interviews and let the stories unfold in an authentic way.

The films became the emotional anchor of IHF's fundraising campaigns. Multiple films produced over an ongoing relationship have contributed to IHF raising over $12 million in 5 years to support the community hospital.

World-class artists are often reluctant to partner with large media companies to produce tutorials because it cheapens their craft. We needed to build something that respected the artist and the art form.

We spent quality time with artists in their private studios and beautiful settings around the country and let the creative process unfold naturally. Unscripted, no agenda other than to watch them create. We also produced a mini documentary telling each artist's story, giving students a real connection to the person behind the lessons.

MasterDemos has grown exponentially since launch, with over 10,000 hours of art lessons sold, a roster of artists from LA to New York and everywhere in between, and a waiting list of prestige artists who want to be part of the platform.